Attitudes and Persuasion 1th edition

ISBN:081333005X

ISBN13:9780813330051

Publisher:Westview Press

Authors:Richard E. Petty, Richard E Petty, John T. Cacioppo, John T Cacioppo

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Attitudes and Persuasion Description

Attitudes And Persuasion 0 Edition This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.
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